Apple Repair Specialists in Shropshire & The Midlands
We repair and upgrade all Apple devices — iMacs, MacBooks, iPhones, iPads & Apple Watches.
What our Customers say
“Keith Cox is a professional and real expert in his field. He is always so helpful and does a splendid job in repairing computers and giving advice. He works very fast and always makes sure one’s computer is repaired as soon as possible. I would thoroughly recommend him.”
Bridgette
“I have always had a professional & friendly service from Keith at Appel. I cannot recommend him highly enough & would not go anywhere else for my Apple service & repair/upgrades.”
David
“Another Google 5 star review. My iMac had almost died with only 1% hard drive function and was about to crash and burn. After taking it to Appel for some TLC it is as good as new. Very pleased and will definitely be my go-to people if I need anything else computer related fixing. Thank you guys.”
Sandra
“Since finding Appel a few years ago now, he has always proved himself to be professional, prompt, helpful, accommodating, reliable & sincere. As well as being inclusive with advice & technical know-how! He’s always delivered a positive outcome including various options available to get the best outcome. My Mum is 83 & used her MacBook from Keith to order her shopping & email. Keith enabled her to get back online with her next model a MacBook Air in time to get her food supplies – the fourth Emergency Service comes to mind. Many thanks to Keith for providing a top class service.”
Carrie
“Just to say what fantastic service and thank you. I am actually able to get on with the work I need to do now without the frustration of an inadequate laptop. Much appreciated.”
Grace
“I first used the excellent service provided by Keith some eight years ago. Throughout this time he has been consistently helpful and supportive to a less-than-technically-minded customer. Keith is extremely knowledgeable and skilled in his specialist area and as such he is a real treasure. He has solved a range of problems for me over the years and kept me going with phones, laptops and desktop computers. Personally, I feel I have got to know Keith almost as an old friend. His pleasant and friendly manner always makes me feel welcome so I am prepared always to make the journey from Wrexham to seek his help. Thank you Keith for being such a reliable friend and professional.”
Ann
“I recently discovered Appel when my MacBook died before Christmas, they got straight to fixing it and I had it back just in time for Christmas. Brilliant service, would highly recommend to anyone who needs Apple repairs and I will definitely come back if I have any problems in the future. 5 stars.”
Becky
“Amazing service, we can’t thank them enough for their help with our Apple MacBook Pro. If you have an Apple device call these people, they are amazing.”
Andy
“Genuinely exceptional service. Sulaiman was generous with his time and very helpful and knowledgeable.”
Matthew
“Hi just wanted to thank you for your excellent service.”
Phil
Who are we?
Trusted Apple Device Specialists for Over 25 Years
At Appel, we’ve spent more than 25 years repairing, restoring and upgrading Apple devices for customers across Telford, Shrewsbury, Shropshire, the Midlands and all surrounding areas.
From iPhones and iPads to MacBooks and iMacs, we combine expert technical knowledge with honest service, fair pricing and fast turnaround times. Our workshop handles everything from cracked screens and battery replacements to complex board repairs, data recovery, system upgrades and full device refurbishments. Whether it’s your everyday phone or your entire work setup, we treat every device with the care and precision it deserves.
01
Professional Team
Expert repairs delivered with care, accuracy and proven Apple knowledge on every device.
02
Affordable Pricing
Quality repairs at fair, transparent prices with no hidden costs or surprise add-ons ever.
03
Satisfied Clients
Trusted by customers across the region thanks to reliable service and consistent results.
Our Services
Apple Repairs & Support Across Telford, Shropshire & The Midlands
Upgrades, Security & Data Recovery
Secure data handling, system upgrades and expert board-level repairs for iPhones, iPads and Macs. Fast, reliable and focused on keeping your device protected.
Fix Your Apple Mac, iPhone & iWatch
Professional repairs for screens, batteries, logic boards and software faults. We restore performance quickly and ensure your device runs like new again.
Refurbished iMacs, iPhones & iWatch's
High-quality refurbished Apple devices fully tested and restored. Clean installs, strong performance and excellent value for both home and business users.
New and Used Apple Products
Quality New & Refurbished Apple Products
From refurbished Macs and iPads to unlocked iPhones and Apple Watches, we offer a growing range of high-quality new and used Apple devices. Every product is checked, tested and cleaned to ensure it meets Appel’s standards for reliability and performance. Whether you’re upgrading, replacing or buying your first device, we’re here to help you choose the right Apple product at the right price.
Apple iPhones
Specifications
• Wide Range of iPhone Models
• Various Storage Options
• Fully Tested & Working
• Unlocked to All Networks
MacBook Pro 16″ M Chip
Specifications
• 16.2” Liquid Retina XDR Display
• Apple M1 Pro Chip
• 16GB Unified Memory
• 512GB SSD Storage
Latest Apple Tech Updates
News, Offers & Guides From Appel
Check out our latest Apple devices for sale, tech insights, upgrades and offers. Updated regularly as new stock arrives.
100% FREE MAC HEALTH CHECK
Keeping your Mac running smoothly doesn’t need to cost you anything. At Appel Apple Specialists, we’re now offering a completely…
Powerful Macs for sale at amazing prices
If you’re looking for a high-quality Apple Macs for sale without the high price tag, we have exactly what you…
Like-New Macs, iPads & iPhones
If you are looking for high quality Apple Macs or devices without the premium retail cost, we have just had…
FAQs
Common Questions About Our Apple Repairs & Services
Here are some of the most common questions customers ask before booking a repair or enquiring about a product. If you need help with anything else, feel free to get in touch.
Most repairs are completed same day or next day, depending on parts availability and the complexity of the issue. We’ll give you an estimated turnaround time before any work begins.
We only use premium, high-quality parts that meet or exceed original specifications. This ensures long-lasting performance and reliability for your device.
In most cases, your data remains completely safe. If your issue involves storage failure or data recovery, we’ll discuss options with you before we begin.
Yes. All repairs come with a warranty for parts and labour, giving you complete peace of mind after your service.
Absolutely. Just send us your device model and issue, and we’ll provide a free, no-obligation quote before you commit to anything.
Yes, we stock a range of refurbished Macs, iPads and other Apple devices. Every item is fully tested and comes with a warranty.