Testimonials

Real Stories. Real Results.

We believe the best measure of our service is what our customers say about us. From urgent repairs to long-term support, every testimonial reflects our commitment to clear advice, honest pricing, and dependable results. Whether you’re facing a technical challenge or simply want peace of mind, our team is here to help — and our customers agree. Read their stories below and see why so many choose us again and again.

We have gone to Appel for support twice and both times we have received exceptional service. We’ve had a MacBook repaired and when another MacBook could no longer carry on we were fortunate that Appel could supply a refurbished laptop. Highly recommended. They’ve worked fast and ensured we’ve understood how things work and offered support.

Sue

Much Wenlock

The service I received from Keith and Sulaiman was fast efficient and a real relief after trying to get my computer problems fixed for over a year. Within a couple of days everything was working perfectly. They are both very professional and seem to be able to resolve even complex problems with passwords and other issues. Many thanks

Sophie

Telford

Excellent service! Sol was very professional and replaced my MacBook Air screen in just an hour. Everything is working perfectly. Really impressed with the quick and efficient service. Highly recommend Appel.

Lily 5 more stars

Telford

Even the best of equipment requires routine servicing and performance checks, occasionally a solution to software glitches or repairs to physical damage. My experience is that your first port of call for any Apple issue should be to Keith Cox and his associate Sulaiman Amin at Appel.

In the tedious aftermath of having my emails hacked and having got myself up and running again with the help of my service provider, I thought it prudent to have my MacBook checked for embedded threats. In these times of rapid change I was relieved to find that Appel, with Keith still in harness, continues to offer the help that I needed with the courtesy and competence previously experienced over a number of years.

Apart from the check for viruses it was soon apparent that my MacBook, dating back to early 2015, required a new battery. I had not heeded the messaging that this needed attention  and I was shown a similar battery which had literally exploded. This was a persuasive image. Such hard evidence in the context of a relaxed conversation in the calm of Appel’s office cum workshop instils confidence. While there was no suggestion that my ancient model would not be operational again it was clear that I might consider it worthy of retirement.

Computers and all that goes with them represent an arcane world to many people. For the lay man it is refreshing to have Keith and Sulaiman’s calm expertise brought to bear in solving a seemingly intractable problem. I moved forward resolved to acquire a new machine and, without pressure, I was offered several options in the context of Apple’s continually improving hardware and operating systems.  This is another significant side to the services offered by Appel, supplying sound, used computers with the support you know will be there should it be needed.

Appel should be your first port of call when you have any Apple issue.

Keith

Keith

Little Wenlock

Great service, had a new battery fitted for my old Mac book pro, did a great job and at a reasonable price. All done in just over a hour. Also checked to make sure my computer was running to optimum and removed software that was no longer supported and draining memory. Would definitely recommend and will return in the future for any repairs or upgrades

Hannah

Telford

I have used Appel a number of times now and I cannot recommend them highly enough. Keith and Sulaiman are both extremely helpful and patient. They have such expertise and knowledge of Apple products and they go above and beyond to help. Outstanding service from both of them

Susan

Newport

First class service from Keith and Soloman at Appel. Nothing is too much trouble and great expertise.Brilliant!

Gary

West Midlands

Excellent iPhone repair. You COULD use a High St repair shop but you might regret it. These guys are the real deal when it comes to repairs.

Philip

Telford

Excellent service from Appel. They managed to retrieve 20 years of pictures for me. Life savers, many thanks and would highly recommend

Scott

Stoke on Trent

Lovely service from Sully, restored my phone after multiple failures from other companies

Matt

Telford

Upgrades & Security Services Booking Form

Need help upgrading or securing your Apple device?

Whether you need a macOS update, a clean install, security improvements, virus/malware removal, or full data recovery, we’re here to help.

Tell us which device you’re using — MacBook, iMac, iPad, iPhone or another Apple product — along with any issues you’re experiencing. We’ll get back to you quickly with availability.

Fix Your Apple Device Booking Form

Fast, Reliable & Professional Support

If your Apple device isn’t performing as it should, we’re here to help. From software faults and battery problems to damaged screens, performance issues or devices that won’t power on — we can diagnose, repair and restore your Mac, iPhone, iPad or Apple Watch quickly and affordably.

Our technicians carry out full inspections, explain the problem clearly, and provide the most practical and cost-effective repair options. Whether it’s hardware, software or something in between, we’ll get your device running at its best again.

Interested in one of our Apple products?

Fill in the form below and include the product you’re looking at — whether it’s a MacBook, iMac, iPad or another device we have listed. We’ll get back to you quickly with availability, condition details, and the best price we can offer.